Alright, Roy’s off his rocker!

I took on the title, at one point, as “the world’s youngest direct response curmudgeon.”

Part of how I was able to rise so far, so fast in the copywriting world was because I became a huge advocate of direct response marketing.

And, in fact, I’ve trashed branding on more than one occasion.

Yet…

Today I want to tell you why branding is the new direct response!

Mentioned in the video: The Value-First Funnel Strategy.

Yours for bigger breakthroughs,

Roy Furr