Sometimes even smart marketers screw this up…

Got a Facebook Messenger ad today from a brand/company/personality that I know knows better.

But they broke one of the most fundamental rules of effective direct marketing.

And I don’t want to call them out in particular — no need to do that.

But I am going to use their mistake as an object lesson to help you remember this.

Because in your very next marketing or selling communication, this one thing could make all the difference in the world whether people connect with your message.

This video breaks it down in under 4 minutes…

Yours for bigger breakthroughs,

Roy Furr