First, a BTMSinsiders update…

I’ve just published brand new training on Copywriting Royalties and Pay for Performance.  For anyone who already has an All-Access Pass, it’s been automatically added to your membership and you can log in now and stream the entire training.

If you are a copywriter and you don’t yet have a membership to BTMSinsiders, that’s really not a smart move.  This new training just scratches the surface in terms of the value for copywriters.  Click here to check out the new Copywriting Royalties training now.

And if you are not a copywriter but you’re involved in direct response marketing in any capacity — including business owner, marketing staff, consultant, etc. — training on copywriting royalties might not pique your interest (unless you hire them, in which case you’d get a ton of value).  However, check the Coming Soon page and you’ll see I have a really important course on maximizing customer lifetime value coming up next.

Either way, you get access to the entire training catalog with a BTMSinsiders All-Access Pass.  One low monthly fee.  Unlimited streaming access to all current and future training.

Okay, now for the content…

Since I’ve been thinking about Copywriting Royalties a lot in connection with this new training, I decided to create a quick “Video Friday” video around royalties.

And specifically, the one mindset that you MUST have if you want to get paid based on performance.

If you don’t get this right, all the way down so you believe it at your very core, you’ll struggle to get royalties.

If you really internalize it through, it will change everything.

Yours for bigger breakthroughs,

Roy Furr