I’m obsessed with storytelling and story selling…
I mean, my FIRST big training through BTMSinsiders was The Story Selling Master Class.
Most of my best marketing campaigns have been built around a compelling story.
And frankly, if I write copy that doesn’t have a story element to it, I’m usually disappointed in how lifeless it feels.
But how do you tell a better story?
It’s about understanding what’s going on underneath.
And that’s why…
When I was listening to the audiobook of Brendan Burchard’s High-Performance Habits…
And he said there are only TWO main human stories…
I stopped everything to take notes.
Yours for bigger breakthroughs,
Roy Furr
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