by Roy Furr
Yet another $100MM+ business owner gives credit to Jay Abraham’s “3 Ways to Grow Your Business” marketing strategy… This feels like Marketing 101. And, in fact, it’s so deceptively simple of a strategy that I worry every time I talk about it… That it’s just going to...
by Roy Furr
Is hypnotic “mind control” really possible? Most hypnotists INSIST it’s not… Right before they get people on stage to perform weird and wacky things on stage… Many of which those same participants later INSIST they’d never do at all — much less in front of an...
by Roy Furr
Writing more sales copy, faster, will get you paid more… There are at least 3 reasons why… Just completing more projects leads to more fees or campaigns in the market. Writing more means testing more, and finding bigger winners faster. Writing more, faster, leads to...
by Roy Furr
This is the single-most reliable way to get good — or even GREAT — copywriting clients… And NO, the answer is NOT “develop an awesome reputation” — although yes, that does help. This is actually something I did to break into different industries with different...
by Roy Furr
You can cut weeks’ worth of copywriting down to hours with ChatGPT… My guest for today’s episode is Jules Dan, who is using ChatGPT as a copywriting tool with clients… Cranking out everything from early market research to full drafts of ads and email campaigns in...
by Roy Furr
If you truly understand this quote, it will make you a better writer — and copywriter… It’s NOT a quote about writing. Rather, it’s a quote about a fictional Hollywood star, and her impeccable ability to enthrall and seduce everyone around her. … Not just physical...
by Roy Furr
Here’s the Teddy Roosevelt quote that inspired today’s episode…. “It is not the critic who counts… “Not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. “The credit belongs to the man who is actually in the...
by Roy Furr
Is this supposed to be an honor or an insult?! I just got lumped into a group of “old-time” copywriters by one of my subscribers… And while the company is very flattering… What am I supposed to think about this whole “old-time” thing?! Lemme grab my bifocals and my...
