Become a Copywriter [the Identity Shift]

Become a Copywriter [the Identity Shift]

In the beginning, it was hard for me to believe I could become a copywriter… In fact, copywriters in general seemed like a rare breed… And freelance copywriters were downright mythical! All this to say, it was hard for me to imagine what it would be like for ME to...
Copywriting Royalties & The Results Economy

Copywriting Royalties & The Results Economy

If you want to get paid copywriting royalties… Based on the actual RESULTS you generate for clients — leads, customer, sales, and profits… You’ll quickly find out that some clients LOVE the idea, and are happy to pay based on performance… While others bristle at the...
How to Succeed in Marketing Without Being an Expert

How to Succeed in Marketing Without Being an Expert

You don’t have to be a brilliant marketer or copywriter to get great marketing results… You just need to develop this one advantage, fast… An advantage that lets you know what will work in marketing — in YOUR marketing, for YOUR offers, in YOUR business. And you will...
STOP this Cold Email Mistake!

STOP this Cold Email Mistake!

If you struggle to get ANY response from your cold emails, you could be making this big mistake… I see it over and over again. Including most cold emails, cold DMs, and other cold pitches to me. The mistake might not seem so obvious. But if you’re making it, you’re...