Are you overthinking your own success?

Are you overthinking your own success?

You don’t need a better plan or approach — you need an action mindset. I’m not going to call out anyone in particular here… And, in fact, I’ve been guilty of this as much as anybody. It’s that thing many of us do… Hiding behind the guise of perfectionism… Or trying to...
Micro-Conversion Rate Optimization

Micro-Conversion Rate Optimization

If you want your next funnel or marketing campaign to be a really big winner… I’m talking about 10X the sales… Today’s tip on micro-conversion rate optimization will be a big one for you. This reflection is based on a current campaign I’m working on… And an...
Did you buy into this copywriting myth?

Did you buy into this copywriting myth?

80%+ of copywriters have fallen for this one big copywriting myth… And especially if you’re newer in your career and you’re not experiencing the success you wanted… Especially if copywriting is NEW to you… Especially if you’re here and ready to make big bucks with...
Emotional Buying Triggers [increase sales & conversions]

Emotional Buying Triggers [increase sales & conversions]

What are the magic emotional trigger words you can use to close more sales? Today, I’m responding to a question, a request for help, from subscriber LN… — My biggest challenge is my sales presentation, how to use the right words to evoke an emotion that will trigger a...