The 3F formula to beat procrastination…

I’m as bad of a procrastinator as anyone else… In college, I used to wait until the night before a big paper was due.  I’d walk to the computer lab on campus.  I’d sit down, and proceed to bang on they keyboard. By the break of dawn, I’d cranked out the paper. It was...

How to title books and other products to maximize sales

We’re not supposed to judge a book by its cover — but we do… I know, I know.  It’s not literal.  Except when it is.  But the saying is a saying for a reason. As human beings, we make snap judgments.  It’s wired.  It’s how our brains work.  We have millions of years’...

I know your darkest secret… [video]

I know something about you that you probably don’t want me to know… I was into psychology for the understanding long before I was into it for the marketing and persuasion.  And yet, some of the deepest truths about how our minds work can be immensely valuable in both...

How to Pitch Anything in 20 Minutes, according to Oren Klaff

I don’t often get the book after I’ve gone through the audiobook… I find that my ADHD sticks with audiobooks a lot better — after all, I can let the book be my distraction while mowing, doing the dishes, working out, or whatever. But sometimes a book is so good — in...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

Enter your info.  Try my daily emails.  Get instant download access to these 5 gifts now. 

Thanks! Check your email to confirm & grab your free goodies...