![How to be interesting, advice to copywriters and marketers…]()
by Roy Furr
You are NOTHING as a marketer if you’re not interesting… Just think about the classic “arc” of the selling process… AIDA: Attention, Interest, Desire, Action. Getting attention isn’t that hard. Clickbait articles prove it. People will click on totally random s**t. ...
![What are the international opportunities for freelance copywriters?]()
by Roy Furr
My readership has gone global… Well, that actually happened a long time ago. Probably not too long after I started publishing these daily essays in April 2014 (holy cow can you believe Breakthrough Marketing Secrets is over four years old?!). The international...
by Roy Furr
This is one of the most powerful skills in entrepreneurship… I don’t even know if it’s a skill. More a process. Or a comfort zone. You see something you want to be true in the world. And then, you make it so. Make it a great weekend. Yours for bigger breakthroughs,...
![What it really takes to write breakthrough advertising…]()
by Roy Furr
What leads some ads to become breakthroughs — and others to die on the vine? (And note, despite using the same two words in succession, the title of this essay does not refer to the actual writing of the book Breakthrough Advertising by the late, great Eugene...
![Don’t fall for this “shortcut”]()
by Roy Furr
I’ve gotten a rash of LinkedIn connection requests recently from people who bill themselves as “Certified High-Ticket Closers.” Now, I’ve stayed out of the “certification” business. I used to sell IT certification training, and that made sense. Because you could...
![Build cred plus skills as an intrapreneur — 7 powerful ideas]()
by Roy Furr
I have incredible readers, making incredible leaps forward in their incredible careers, and I feel fortunate to play a small part… I just had another long-time reader reach out to me today. He’d asked previously about succeeding as a freelancer. But because he was...
