![10 (+1) nearly universal sales objections, and how to respond…]()
by Roy Furr
One way to look at selling is the process of continuously finding and eliminating objections until your prospect has no better option than to respond… I’m actually not a huge fan of looking at selling this way. Because there’s something about the posturing and...
![Create marketing breakthroughs before you start marketing]()
by Roy Furr
Although many would call me a marketing expert or copywriter, that doesn’t quite capture my unique abilities… At least, not in the isolated, marketing-as-a-silo-department-within-a-business sense. More broadly, I’m a strategic business thinker. And I recognize that...
![One big reason to hate this marketing tactic]()
by Roy Furr
I just used a sneaky, manipulative marketing tactic to get you to read this. Let me tell you what it is. Then, let me tell you why you should absolutely hate me for doing this to you. The tactic: I click-baited you! Just in case you’ve been living under a rock,...
![How to get started when you have zero experience and zero confidence…]()
by Roy Furr
It’s Monday, which means it’s time to dig in the ol’ mailbox! Remember, every Monday is Mailbox Monday where I answer YOUR questions on marketing, selling, copywriting, business-building, and more… Just email your question to [email protected] and I’ll answer your...
![How to Scale Your Business Fast at $0 Out of Pocket Cost (Russell Brunson’s secret weapon for growing ClickFunnels)]()
by Roy Furr
It’s Video Friday! I was totally beat earlier today after my webinar on how to Think Like an A-List Copywriter, so I’m cutting this one close. But I just hopped on Facebook Live, through Zoom (my webinar platform) and recorded a quick video on How to Scale your...
by Roy Furr
I once heard that the “World’s Greatest” copywriter, Gary Bencivenga, had a trick he used to boost the odds he’d crank out a highly-profitable promotion… Now, in fact, Gary had a bunch of tricks up his sleeve. That’s why he earned this testimonial from fellow A-list...
by Roy Furr
You’re familiar with Gary Halbert, The Prince of Print? Our times in marketing just barely crossed, by a couple years. I came into marketing as he was posting his letters on his still-live The Gary Halbert Letter website. Direct response wisdom that used to cost $199...
![The secret of event-based marketing…]()
by Roy Furr
I’ve picked up a little hack to get my kids to pick up the house before bedtime… And, it has INCREDIBLE relevance to your marketing results. Let me share. My kids are like a lot of kids. They don’t like to pick up. Especially when it’s mom and dad asking them to do...
