![Are you writing racist sales copy?]()
by Roy Furr
So, Rainmaker… Is that a controversial enough title for this essay? It comes out of a real conversation I had where a business owner I was advising could quickly have steered into that territory. He was asking if he should write his copy in a professional, even...
![Copywriting Royalties and How To Get Them (Part 3)]()
by Roy Furr
Hey there Rainmaker, it’s Tuesday! But, I’m going to pretend it’s Monday. Because Mailbox Monday sounds a lot better than Mailbox Tuesday. And I’ve got a nice little queue of folks who’d love to have their questions answered. (For those of you in the US, I hope you...
![The Fastest, Easiest Formula For Effective Sales Copy…]()
by Roy Furr
Hey Rainmaker, what a small world it is… I got on the phone earlier this week with David Garfinkel. I was talking to him about direct response copy coaching — which is a service he specializes in providing. (Very high-end, for working copywriters only. Contact me...
![Yellow Pages Roulette — Lead generation strategies for random businesses]()
by Roy Furr
Hey there Rainmaker, today is an off day for me. Thursdays are supposed to be packed with writing time, and I got some writing done, but I’m having trouble keeping momentum. I need to start this email this way, because admittedly I’m not moved to write like I am most...
![Why physical products are so much easier to sell than services…]()
by Roy Furr
Hey Rainmaker, today’s a tight day so I’m picking a topic I can riff on quickly and deliver a ton of value… It’s about physical products, services, and the clarity of your offer. I’ve spent most of my time in the publishing business. A lot of that time, selling...
![This “packaging” trick can instantly multiply profits…]()
by Roy Furr
An old rule of direct marketing: 40% of your results are generated by the audience you choose to market to, 40% by the offer you make, and only 20% by copy and creative. Well Rainmaker, knowing this has been a huge part of my success as a “copywriter.” Because when I...
