Get Really, Really, REALLY Good At The Basics…

Get Really, Really, REALLY Good At The Basics…

Today, I’m going to talk about playing piano. But I’m also actually talking about writing million-dollar sales copy… I’m going to try to keep this quick because I’m running around like a chicken with my head cut off, launching three campaigns in the next 10 days, and...
How To Sell The Same Product For 29% More…

How To Sell The Same Product For 29% More…

Hey there Rainmaker, let’s talk about raising prices… Specifically, how you can sell the same product, but for 29% more revenue — and 60% more profits! I want to use a client as an example, but I’m not going to give away too much info… Because we’re talking about...
Your Job: Make Sales, Or Find Buyers?

Your Job: Make Sales, Or Find Buyers?

Hey there Rainmaker, today’s post is bound to turn one of the core premises of business, marketing, and selling on its head… But I think you’re going to find it pretty profound and enlightening… In a sense, it will make your job of getting customers EASIER, and more...
3-Step Email Follow-Up Sequence, Stolen!

3-Step Email Follow-Up Sequence, Stolen!

Hey there Rainmaker, today I’m going to give you a little bit of stolen merchandise… Well, not merchandise, but an idea. Have I told you lately that all my best ideas are stolen? The nature of direct marketing is that we generally want to follow what works. And short...
Negative Emotion Copywriting — How Dark Is Too Dark?

Negative Emotion Copywriting — How Dark Is Too Dark?

Well crud, Rainmaker… I made a note to myself about what I wanted to talk about today, but I can’t remember where I got it from… As you know, I like to tell the story behind what I’m writing about. While some folks might think, “Get to the point, Roy!” I think this...
3+1 Lessons To Learn From Incredible Musicians, For Marketers

3+1 Lessons To Learn From Incredible Musicians, For Marketers

Hey Rainmaker, it’s Monday — which means it’s time for me to answer YOUR questions! Before we get to today’s question, here’s your obligatory reminder… Mailbox Monday is like a great tree that provides so many benefits — shade, shelter for animals, wood that you can...