![Get Really, Really, REALLY Good At The Basics…]()
by Roy Furr
Today, I’m going to talk about playing piano. But I’m also actually talking about writing million-dollar sales copy… I’m going to try to keep this quick because I’m running around like a chicken with my head cut off, launching three campaigns in the next 10 days, and...
![“What’s The Best Way To Stimulate Word Of Mouth Marketing?”]()
by Roy Furr
Hey there Rainmaker, let’s chat about how to get your customers to do the heavy lifting of finding prospects and customers for your business on your behalf — through “word of mouth” marketing… That’s the topic of our Mailbox Monday issue for today. And just as a...
![How To Sell The Same Product For 29% More…]()
by Roy Furr
Hey there Rainmaker, let’s talk about raising prices… Specifically, how you can sell the same product, but for 29% more revenue — and 60% more profits! I want to use a client as an example, but I’m not going to give away too much info… Because we’re talking about...
![Your Job: Make Sales, Or Find Buyers?]()
by Roy Furr
Hey there Rainmaker, today’s post is bound to turn one of the core premises of business, marketing, and selling on its head… But I think you’re going to find it pretty profound and enlightening… In a sense, it will make your job of getting customers EASIER, and more...
![3-Step Email Follow-Up Sequence, Stolen!]()
by Roy Furr
Hey there Rainmaker, today I’m going to give you a little bit of stolen merchandise… Well, not merchandise, but an idea. Have I told you lately that all my best ideas are stolen? The nature of direct marketing is that we generally want to follow what works. And short...
![Negative Emotion Copywriting — How Dark Is Too Dark?]()
by Roy Furr
Well crud, Rainmaker… I made a note to myself about what I wanted to talk about today, but I can’t remember where I got it from… As you know, I like to tell the story behind what I’m writing about. While some folks might think, “Get to the point, Roy!” I think this...
![3+1 Lessons To Learn From Incredible Musicians, For Marketers]()
by Roy Furr
Hey Rainmaker, it’s Monday — which means it’s time for me to answer YOUR questions! Before we get to today’s question, here’s your obligatory reminder… Mailbox Monday is like a great tree that provides so many benefits — shade, shelter for animals, wood that you can...
