Stories are the most effective means of persuasion — they’re also AWESOME for email autoresponders… At the very bottom of this email, you’ll find a very generous testimonial I just received for my Story Selling Master Class. It is NOT today’s Mailbox Monday question,...
“There’s riches in niches…” I’ve heard this said over and over (and over) again. And in general, I agree with it. In fact, it’s part of the reason I’ve doubled-down recently on the financial copywriting bit, and largely ignored almost every other opportunity that’s...
Yesterday, I was on a single phone call for about three hours… It wasn’t chit-chat, or some mindless meeting. In fact, it was intensely productive. On the call, I went through most of the thinking and outlining for a brand new financial promotion. It’s the kind of...
How’s your cash flow? Let me reveal a dirty secret. A while back, mine was… Inconsistent. I’ve got a habit of taking money out of my business as fast as possible. And so when my cash flow gets inconsistent, it causes stress. Because my business accounts start...
This might get painful… Most aspiring entrepreneurs have very little grasp on the realities of business. And the further disconnected they are from understanding business, the less likely it is that they will succeed. Even if they have a perfect product or service...
If you want to achieve anything big, you will face stress… How you deal with it will play a HUGE role in what final result you achieve. Take entrepreneurship. Nearly every level of entrepreneurship exposes you to additional stress. Starting a business — stress. ...
Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...
There’s a TON of money looking for great copywriters… I’ve had a handful of different financial publishers reach out to me in the past week. Independently. They all want to give me money. I quote my high fees. They balk. I tell them that if they don’t pay it,...
When is the last time you analyzed great copy, line-by-line? At my Financial Copywriters Workshop last week, we spent a TON of time talking about all the principles and strategies BEHIND great financial copy. All the thinking that goes into it. All the planning. How...
There’s a new tool that could help you be massively more productive… Although some people have been using versions of this tool for years, many others simply haven’t learned just how powerful it can be. And so, even though it could be THE most powerful productivity...
Why are you addicted to Facebook? I’ve spent very little time on Facebook in the last few months. Mostly, I get on to use Messenger as an alternative to email. But besides that, I haven’t been much of a Facebook user. And I generally feel pretty good for it. (I...
Success can be UGLY… I’ve spent most of my day buried in project planning documents. Actually, two separate and related documents. The first is my internal version of The Control-Beating Project Pre-Flight Plan. This is a document to fill out BEFORE you write a word...
Being a genius is hard… Ha! That sounds so arrogant. But spare me the judgment for a minute, while I make my point. I got a message earlier today, from a reader. He called me “dope.” He said he’d bought my Copywriters Guide to Getting Paid book, and it’d been a...
This is powerful stuff… And so I’ll remind you that the real power in using what I’m about to tell you comes from using it in honest and ethical ways. While you could nefariously exploit the following principles — pulled from psychology and the study of human decision...
You don’t have to be a “writer” to value writing better… While many of my readers are copywriters, the value of developing your writing skill applies almost universally. Take Warren Buffett. One of the richest people in the world. Every year, he writes an annual...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![How to fight stress and win [according to Harvard]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/10/resilience-fighting-stress-300x200.jpg)
