Have you ever tried to convince a 5-year-old to do something you want them to do? It’s impossible. Seriously. They’re completely irrational little beings. And yet, this morning, I was able to apply the One Big Idea from Michael Pantalon’s book Instant Influence… ...
We all struggle with productivity… Dan Kennedy is notoriously productive. Multiple client projects and consulting days per month. Something like five newsletters every month. Two huge annual conferences. Other smaller training events. Plus additional products and...
Why do you care about becoming more influential? In a moment, I’ll share the simple 6-step process behind Instant Influence. First though, I want to ask a question that might help you get more from it. What would it mean to you to increase your influence? What might...
Today, I feel like a work in progress… That feeling comes, in part, from this question. And how it relates to my weekly planning call for client work. In short, I’m not getting copy out as quickly as I’d love to. (I always have the most optimistic aspirations.) And...
Well, that hurts… Not a lot of copywriters talk about this — neither do entrepreneurs in general, especially not “guru” entrepreneurs. But I’m going to today. Because I think it’s critically important. I think I discuss it way less than I should. And in doing so, I’m...
ail “How long will this project take?” It sounds like a simple enough question. At least on the surface. It’s actually anything but. My thoughts below… Remember: today is Monday, the day I open up the mailbox and answer your questions. To have your question answered...
One of the best ways to provide value as a business consultant is to ask really stupid questions… I have a love-hate relationship with the legal name of my business. It’s “Fresh Look, Inc.” Which actually comes from the idea of me coming into your business and taking...
It’s uncomfortable to know what actually works… Especially when it comes to productivity. Because it’s a mirror. A mirror that shows me that all those other times I wasn’t being productive, the problem was me. It’s a reminder that I CAN be really productive, in all...
So you want to connect with a new market — and NOT make a fool of yourself? You know it helps in selling to understand your market. To know their needs and wants. To understand their fears, frustrations, and failures. To see through their eyes the dreams, desires, and...
Here’s a powerful article from the archives… I happened to be searching the Breakthrough Marketing Secrets site for something completely unrelated to this. When I came across this essay first published in 2016. And frankly, I thought it was so valuable it was worth...
When you clean your desk, sometimes you find gold… … Which is why I’m sharing this ultra-simple 6-step selling formula with you today. I’ll admit, I have a tendency to gather stuff around me. While I have — at various times — been better or worse, my default seems...
Here’s today’s Video Friday issue… It reveals a remarkably simple — yet highly-effective — strategy for creating content marketing… Make sure you watch until the end though, because there is one big twist I put on it that reveals how to actually make this effective as...
Your habits can be your best friend or your worst enemy… On September 1st, 2016, I started a habit of stepping on the scale every single morning, immediately after waking up. And entering my weight into a spreadsheet to track it. This simple habit drastically altered...
Last year, my word of the year was PROCESS… I knew that in order to take my business to the next level, I’d need to be better about creating and implementing processes. It’s still a work in progress — as is all of life, for those on a growth path. But through making...
This is a rather unconventional issue of Breakthrough Marketing Secrets… I’m faced with the most important decision I’ve had to make in the history of Breakthrough Marketing Secrets. And it could turn into an opportunity for the right fan or follower. I could make...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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