Sometimes complex marketing problems have simple solutions… I was talking to a neighbor today. He’s in a business where he’s basically a problem solver. There’s a generic name for people who do what he does. But it doesn’t really tell you anything — it’s wildly...
I remember a terrible moment from a conference I attended… There was a person who was not quite a fit for the culture of the conference who had insisted on doing the introductory speech. And because of her connection to the host organization, she got the gig. She was...
What motivates us? Sure, there’s the good, the true, the beautiful. We’re motivated because we believe a better world is possible, and we want to make it real. We’re motivated to create the best life for ourselves, our loved ones, our community, our country, our...
Writer’s block is a lie… Yep, I said it. Writer’s block is a lie. It’s a dangerous myth that becomes an excuse for you to be unproductive. I think that there are some actual underlying issues that make it hard to write. In fact, I’d like to focus on these three… — You...
So, you wanna be a content machine? While you can argue the QUALITY of my content, it’s hard to argue the QUANTITY. In the last 5 years — starting in April 2014 — I’ve published over 1.7 million words of content to Breakthrough Marketing Secrets. Every day. Monday...
Do you feel FREE today? I don’t mean that in the sense that leads Americans to celebrate Independence Day this week. Rather, I mean… Are you free to work the schedule you want? From wherever you want? And for income that reflects the contribution you make? These are...
“Can you write a letter like this one?” If you’ve been around the copywriting, marketing, or work-at-home world for very long, you probably recognize that question. It’s the headline to one of many successful sales letters AWAI has used to promote their Accelerated...
There’s huge profit in this business model… Shortly after I got into copywriting and direct marketing, in 2005, I had a stroke of luck. I was about to get married and move across the country, from Nebraska to Oregon. And I needed a job. I knew I wanted it to be a...
I have a love/hate relationship with affirmations… On one level, I absolutely believe and agree with the idea that, “What you think about creates your reality.” The emotions and thoughts you repeat — especially at a subconscious, habitual level — influence how you see...
What’s the biggest, most important idea I took out of one of the most popular productivity systems today? The system is in the book Getting Things Done: The Art of Stress-Free Productivity, by David Allen. (Also available in audiobook.) You’ll have to watch the...
You are ALWAYS telling yourself stories… Have you ever used the phrase “hard-earned money”? If so, what were you actually saying about money? That it is hard to earn? That it’s hard to come by? How do you think that belief manifests itself in your life? And yet, as...
“Now what I’m going to say may sound indelicate…” — Alexander Hamilton, from the song Non-Stop, in the Hamilton musical … So… How do I put this in a way that: — Is useful to you, and… — Doesn’t totally offend the roomful of people I just had lunch with? I’ll try… The...
People are lazy, impatient, entitled, gross, selfish jerks… … At least, many of the world’s best copywriters will tell you that. And, they’re not making it up. In fact, this conclusion is based on a very interesting form of science that most academic research done...
This will be an eminently practical, tactical article… Long-time readers will know that I like to focus on Principles and Strategies (see The Architecture of A-List Copywriting Skills). But sometimes, for some reasons, I’m inspired to deliver highly-actionable content...
Habits are EVERYTHING… Here’s my personal experience: — All of the best things I’ve wanted and gotten in my life have come about because of my best habits. — All of the areas where I’ve watched myself come up short of my goals have been because I let my bad habits...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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