Kevin asked me how to build rapport in sales copy… And this comes up a lot. In fact, it’s CORE to making the sale. Your prospect has to feel some level of rapport or connection with you to go along with your selling message. In one-to-one selling, there are all kinds...
There are 8 lessons from science that will help you stimulate your reader’s imagination and emotion… These 8 lessons, applied, will make your writing more interesting and impactful. They’re backed by research. Actual lie-down-in-a-tube-and-get-your-brain-scanned...
Frankly, I lucked into today’s lesson… It’s what I was drawn to — nobody laid it out as plainly and clearly as I do for you today. I discovered that there’s ONE DECISION that’s more important than any other, if you want to make a great living as a copywriter. But even...
You won’t find Joseph Sugarman coming out and saying this is his favorite advertising framework or format… Instead, it’s something you have to learn by example. When sitting down to write ads, what did he DO? How did his ads look? How did they read? What framework...
Two paid traffic campaigns, same cold audience, same cost per click, same conversion rate, same cart value… One succeeds, one fails — but why? It’s often what happens AFTER… After the ad impression and click, after the landing page visit, after the initial audience...
So, you want to build a big, well-known business and brand? You want everyone in your market to know who you are? You want business to be good, and life to be easy? Well, first you might have to do the hard things. If you want to build a scalable business, you...
Somewhere in today’s episode, Rob Drummond will reveal the #1 thing you need to do to make your story selling more interesting… And on the way to that, we talk about MONSTERS… We talk about SANDWICHES… We talk about the power of storytelling as a LEVER for business...
Why are game shows so engaging? Why have shows like Jeopardy and Wheel of Fortune remained on air for decades, doing basically the same thing every day? What does that have to do with the Facebook news feed and infinite scroll — plus TikTok and other social media that...
Story is one of the most powerful ways to hook an audience’s attention… And hold it, until you’ve delivered your core selling message. So no matter what media you use to sell — including one-on-one conversations — it pays to become a better storyteller. That’s why I...
This online / digital marketing “secret” goes back 100+ years, before the internet… You can test two ads against each other, and see which one performs better. … Which one gives you the higher “conversion rate.” Then, you keep using the one that works better. You can...
I get so many questions about how to generate leads for your business… So you can get more customers and clients, and ultimately sales and profits. And pretty much every one of those questions comes with a clause… “How do you generate leads FAST?” “How do you generate...
Erik Huberman built his marketing agency, Hawke Media, to a $150 million valuation based on 3 key principles… Along the way, they’ve helped over 3,000 brands find success — in ecommerce and beyond. Together, these 3 key principles form the Hawke Method… And while they...
If you’re terrified of rejection in life and at work, this might be why… Every human being has a need to feel accepted for who they are. And when we’re young, we’re especially sensitive to this. Plus any lack of acceptance or downright rejection is turned back on...
I want to give you a proven process you can use to double your profits in the next 90 days… This is based on what I do with clients, for my Fractional CMO work. It’s a system for hitting your business goals that’s not specific to one specific business or industry —...
Joseph Sugarman’s 7-step process for writing great copy STILL WORKS, even if you have ChatGPT do a bunch of the work for you… In today’s episode, I dive into this lesson from the Adweek Copywriting Handbook… Breaking down both Joe Sugarman’s recommendations for each...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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