There’s ONE SENTENCE that can make you a better marketer and copywriter… It taps into some of the most direct, hard-hitting wisdom of modern legends like Dan Kennedy and Gary Bencivenga… And just tells you exactly what you need to communicate to get your ideal...
This episode about “Bar-Stool Conversation” Copywriting begins with a joke written by ChatGPT… It’s honestly not a very good joke. Mediocre, at best. But it’s still kind of fun. Especially for copywriters. It’s a joke about drunk copywriters. Which, for whatever...
If you want to make more money as a freelance writer, choosing direct response instead of content copywriting is a smart decision… In short, because direct response copywriting creates more obvious (and usually more) value. But if you’ve been a content copywriter for...
Okay, so… GENERIC cold email pitches are bad — they almost never work… When it’s obvious you’re just blasting the same pitch to thousands of prospects, it’s just… Just… Just, don’t. You’ll get flagged as spam and deliverability will tank… OR, if you’re doing the same...
There’s a 2,300-year-old lesson and thinking tool from Aristotle that can make you more money with your marketing today… In fact, this was one of my first secret advantages as a marketer and copywriter. Because my very first freelance copywriting client taught me this...
This is bigger than the concept of a marketing or sales funnel… (But your funnel is a key part of it.) It’s called a Scalable Sales System. And it’s how you get maximum leads, customers, sales, and profits in minimum time. Today I break down what it is… The 3...
Want to sell more? There’s probably a lot of things you can do. But you also need to consider what NOT to do. Because whether you’re selling for someone else, or selling your own services, there’s a high likelihood you’re ANNOYING your prospects in one specific way....
Okay, this is crazy — NOT what I expected from ChatGPT at all… I was putting together some demos of how to use ChatGPT for copywriting market research… And I picked a product and market category I’d NEVER worked in. “Bladder Leakage.” There was a copywriting reason...
If your marketing is struggling, if you’re really not getting the traction you want… If ANY one of these is not hitting the goals you’ve set: leads, customers, sales, & profits… No matter what service or product you offer… No matter your industry or market… It...
This is a really powerful way to think about irresistible offers… It’s not just what you’re helping your prospects get. It’s not just about the results, the outcome. It’s about what you’re reducing or eliminating in their journey toward getting that result. This...
Okay so here’s what a really SMART Mailbox Monday question looks like… — I’ve recently come across your YT channel and the value you provide is phenomenal. Especially, in terms of addressing the basic principles & philosophy of writing for businesses. My...
If you want to crank your creativity and the cash register, you need Brain Glue, from James I. Bond… [No, not that James Bond!] On the surface, it’s about making your ideas “sticky” — with the aim of persuading and selling more. But as I went through it, I...
What does your customer actually experience as they buy from you? One of my most powerful tools as a marketer is my ability to completely flip my perspective… So I’m no longer thinking like the copywriter or marketer… And instead I’m imagining what it’s like to go...
If you want to persuade, to sell, to inspire your prospect to take action, you have to understand them… Not external, demographic data. Not all the measurable stuff that might show up on a survey or census. You need to know their innermost thoughts and feelings. How...
Here’s a counterintuitive secret to closing more high-quality clients… Getting more of the right kind of sales for your business (or your clients). You might want to make it HARDER for your prospects to buy. This has to do with a sales concept I associate with Dan...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Check out what I got ChatGPT to write! [Crazy story — lesson for copywriters!]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/05/Check-out-what-I-got-ChatGPT-to-write-Crazy-story-—-lesson-for-copywriters-480x270.png)
![Make Your Offer Irresistible! [Less of X, More of Y] | How to Create An Offer for Digital Marketing](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/05/Make-Your-Offer-Irresistible-Less-of-X-More-of-Y-How-to-Create-An-Offer-for-Digital-Marketing1-480x270.png)
![How “Brain Glue” Makes Your Ideas Sticky & Your Marketing Sell More, With James I. Bond [Interview]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/05/How-Brain-Glue-Makes-Your-Ideas-Sticky-Your-Marketing-Sell-More-With-James-I.-Bond-Interview-480x270.png)
