It’s EASY to feel overloaded with all the information out there when you start to learn a new subject… Especially something so emotionally-loaded as how you’re going to make a living, how you’re going to take care of yourself and your family… So when you’re learning...
Why should you be interested in my interview with Casey Stanton on becoming a Fractional CMO? Well… Here’s the intro script from his podcast… — Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over? And why are we...
How BIG are the problems you solve, for clients or in your business? Here’s something to think about… The bigger the problems you solve, the more value you create. And the more value you create, the more income you’ll end up generating in the long run. So you need to...
What ACTUALLY motivates someone to make a buying decision? Like, if we strip away all the superficial reasons… If we take away all the logical justifications… If we keep digging and digging and digging until we get to the CORE of what motivates buying behavior… What...
Are you focused on your highest-value skills and activities? When you’re at work, in your business or with clients, are you doing work that’s worth $1,000/hour? A lot more? A lot less? I’d be willing to bet most of the work you do is worth a lot less. (I’m getting...
How much did you learn from watching Super Bowl commercials yesterday? … Or maybe online today, if you missed the game? Here’s how much I learned: ZERO. Zilch. Nada. Because I just didn’t pay attention. Did I miss anything good? Maybe. Probably something...
There are 3 simple exercises you can do every day that will turn you into a ROCKSTAR communicator… Whether you’re communicating 1-on-1… Online or in person… Or speaking to a room of even hundreds or thousands… For business or for personal reasons… Being a better...
I want you to STOP apologizing for trying to make sales… If you need this tip, you know who you are. This is all about your sales confidence and motivation… And, in fact, will turn you into a MUCH BETTER salesperson, if you heed this advice. (And I don’t care if your...
I get really annoyed by BAD COPY that breaks really basic rules of persuasion… And while I’ll note that the copy I’m presently annoyed by isn’t an “advertisement” per se, it’s still written to get a specific business result. And the same rules still apply. Marketing...
Here’s a HARD lesson for entrepreneurs to learn: Your advertising is NOT supposed to be profitable! When people go around bragging about 5X ROAS, one of three things is typically happening… ONE, they’re talking about one specific campaign — and that number is not...
Advertorial landing pages are a powerful format for paid traffic… First, because they give you access to ad platforms that literally REQUIRE the first page someone lands on to look like editorial… Also, because they play a sneaky little trick on our minds, and slip...
Justin Brooke is legendary in direct response marketing, and especially in the world of ad and media buyers… In the paid traffic world, he’s the pro other pros look up to. He has perhaps THE most powerful Slack channel of people who’ve bought billions of dollars worth...
How do you KNOW your new sales funnel will be profitable on cold traffic? You don’t. Not without testing. And the thing is, you can blow a TON of money testing your sales funnel with cold traffic… OR you can start with the single-most efficient cold traffic source, to...
There’s a lot of mistakes people make in trying to get rich… And there are lessons that consistently WORK, for pretty much anybody, when they are followed. I already had a plan to share one of those lessons with you… But then I found this really cool story… This guy...
You need motivation… You’ve been told what to do a million times. You’ve learned lessons from me — you’ve studied the greats. You have a million resources and action plans at your disposal. And still, you struggle. Still, you haven’t had the day you wanted. Still,...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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