Buying behavior is NOT logical…
If you sit down and think about what people SHOULD buy…
Based on logic and rationality…
You’re going to come to a conclusion that’s about 180-degrees opposite of what actually happens in the real world.
(That’s usually the case when you use SHOULD. No matter the context. Nobody cares one iota what you think they should do.)
As marketers, we have to pay attention to what happens in the real world…
And we have to harness that.
And so it pays to know how buyers actually behave.
What they actually do.
What buying decisions they make in the privacy of their own minds, free from the nagging reach of the should-heads.
And there’s one counterintuitive truth that — once you understand it — can help with both new offer creation and positioning your current offer to sell more.
That truth is in today’s video.
Yours for bigger breakthroughs,
Roy Furr
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