Let’s commit some sacrilege. First, let’s pay homage. Eugene Schwartz’s book Breakthrough Advertising is UNPARALLELED in its insights into modern marketing. If you don’t have it, if you haven’t read it yet, you’re committing a grave sin of advertising and marketing malpractice.  It’d be like practicing medicine without going to med school.  It’s required curriculum. … Continue reading What Eugene Schwartz’s market awareness model missed completely…