Podcasts can be awesome for organic marketing…
They’re usually free to be on.
You have the attention of your audience for as much as an hour, or more.
You’re asked to speak about your area of expertise.
And they’re usually very friendly to you offering listeners a call-to-action to get more from you at the end.
This is part of why I’m working on a behind-the-scenes project right now involving an entire Podcast PR Blueprint.
Today, I want to share one hot trick for podcast PR — and finding shows to approach as a potential guest…
It involves something called a “Media Doppleganger” — and how they can help you find the best-fit podcasts for you to be on.
Plus I share a free tool you can use to implement this strategy, with a demo of exactly how it works.
It’s all demoed in today’s video.
Yours for bigger breakthroughs,
Roy Furr
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