What’s the most important idea in Dan Kennedy’s No B.S. Direct Marketing book?
Hint, it’s found in his 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses:
Rule #1: There Will ALWAYS Be an Offer or Offers.
Rule #2: There Will Be Reason to Respond Right Now.
Rule #3: You Will Give Clear Instructions.
Rule #4: There Will Be Tracking, Measurement, and Accountability.
Rule #5: Only No-Cost Brand-Building.
Rule #6: There Will Be Follow-up.
Rule #7: There Will Be Strong Copy.
Rule #8: It Will Look Like Mail-Order Advertising.
Rule #9: Results Rule. Period.
Rule #10: You Will Be a Tough-Minded Disciplinarian and Put Your Business on a Strict Direct Marketing Diet.
Wanna guess which one I find most important?
I’m guessing you’ll get it wrong. Pick your guess and then watch the video.
Yours for bigger breakthroughs,
Roy Furr
