Your best prospect just swiped right past your ad…
Seriously, you spend WEEKS, MONTHS writing the sales letter…
And you spent HOURS crafting an ad to get their attention, and bring them in.
But because you used another “me-too” swiped headline formula…
Their subconscious mind saw it…
Said, “Oh, we’ve seen that before…”
And told their conscious mind to NOT EVEN PAY ATTENTION…
All in a fraction of a second.
If your Big Idea doesn’t feel NEW, you will be IGNORED…
Today’s subscriber question knows this…
But asks for solutions and suggestions.
Which I’m more than happy to provide…
—
Roy,
One thing I’ve discovered is the copywriters who make it think for themselves. While they rely on advice from others, they are also able to come up with big ideas and the necessary curiosity to grab the attention of their ideal clients.
Would there be a way to let newer copywriters know it’s “ok” to test their new ideas and not get so bogged down with obsessing over swipe files?
Also, what was your inspiration and big ideas for the Titans event sales letter?
Thanks,
Lee
—
Watch & discover where I find powerful new big ideas for my copywriting…
Yours for bigger breakthroughs,
Roy Furr
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