“Timid salesmen have skinny kids…”
It’s one of those books where you really only need to know the title to get 80% of the value. (It was by Zig Ziglar.)
There was a comment on one of my YouTube videos the other day.
It was from someone a little timid about promising the BEST possible result in his marketing…
When the majority of customers won’t get that result.
And my example wasn’t for some scammy direct response product.
I was actually talking about selling a musical instrument by…
Drum-roll…
Tapping into the prospect’s dreams… Of being a musician!
And yeah, when I buy a musical instrument, the likelihood of me becoming a professional musician (especially now!) it almost ZERO.
But that doesn’t mean I don’t dream…
And you know what…
I don’t want you to take away my dream.
In fact, I want you to believe in my dream, too…
And I want you to sell me the damn instrument!
Which is exactly what you need to do for YOUR OFFER.
This video is your call-to-action.
Yours for bigger breakthroughs,
Roy Furr
Links related to this video:
5 Tips for NEW Copywriters (got the comment that inspired this video)
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