Writing Compliant Copy

Your best copywriting is worth NOTHING if your ad can’t run… This has become a MUCH bigger issue in the last few years. More and more industries are becoming compliance-heavy. Not only that, ad networks themselves are adding their own compliance burden, regardless of...

Your Origin Story [using stories in marketing and selling]

Can you tell your ORIGIN STORY whenever asked? And when you do, does it consistently cover all the important points that it needs to cover to support moving your prospects closer to the sale? Have you cultivated it in a way where it supports your selling process? What...

Emotional Selling Secret (exactly how to use emotions)

Here’s a 3-word maxim for how to use emotion in your selling message… “Emotion ________ Logic.” I fill in the blank in today’s video. This is how you use emotion… In your copywriting…  In your marketing…  In your emails and ads…  In your direct selling messages…...

Best way to start as a Copywriter?

Okay, you’ve found copywriting — now what? What should you learn? What books should you read? Where should you focus your studies? Are there any guiding principles for getting started? That’s the question I answered in today’s video… — Hi Roy, During this COVID-19...

How to Get Testimonials

Do you have a SYSTEM for getting testimonials? You’ve probably heard of the POWER of testimonials. That your customer will ALWAYS do a better job of selling your products than you will. Because they are more believable.  Because they don’t have a vested interest in...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
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   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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