The darkest hour [story selling video]

Do you have a Darkest Hour selling story? Why this is a powerful selling story, in today’s Video Friday… Plus, a small-but-embarrassing “darkest hour” story of my own, about the housework I was putting off… Here’s the Story Selling Master Class on how to use stories...

Your job is to create magic…

Do you believe in magic? Remember the old McDonald’s jingle? It promised that going to McDonald’s would be a magical experience. There are other businesses that offer magic… Buying almost anything you want, not paying for shipping, and yet having it delivered to your...

The BIG 3 Freedoms of Freelance Entrepreneurship

What does FREEDOM mean to you? It’s an important question.  Because as much as it’s thrown around as an ideal, I don’t think many people have a clear definition of freedom. In politics, for example, a politician can run on some promise of freedom and liberty, just to...

The 3-Act Sales Letter Structure

In a moment, I’ll share a new way to think about your sales letters… I just went to town on a bunch of Steven Pressfield books… I’ve read a bunch of his work before.  But it kind of falls under the “motivational pick-me-up” category, worth revisiting whenever you want...

Marketing Secret Weapon: Audience Segmentation

f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...

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   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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