You need a SYSTEM for getting clients…

Most people are freaking lazy… Including me.  We just want an easy button.  We don’t want to have to do the work.  We want the result, and we want it now.  And when it doesn’t happen that way, we’ll invest more energy into whining and complaining about how the world...

How to use LinkedIn to get clients…

Nearly 100% of the time I’ve been approached on LinkedIn, they do it wrong… I frequently get approached by people on LinkedIn, who want me to hire them.  For a whole mix of things.  Mostly business services (like writing), and sometimes even as a contractor/employee....

Two areas of focus to achieve your biggest goals…

Today’s Video Friday is all about achieving your goals. Not, specifically, about the kind of New Years Resolutions goals that everybody just put out there.  But how to make a huge impact on the world. I share with you the two areas that most people don’t focus on...

Why brands are BS and personalities win…

People don’t buy brands… Well, that’s not totally true.  In a market where it’s one big faceless brand fighting against the next, you might develop a brand preference. For example, the cars market. Most major automakers — with one exception — are faceless brands. A...

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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