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Tag Archives: wife
Art of The Copywriting Interview …
In this issue: How to use interviews to improve your copy?… How to dig for ultimate benefits and emotional hot buttons?… A case study in possibilities: 1 feature, 7 ultimate benefits?… And more! Dear Web Business Builder, Human nature is universal. In many ways it’s as predictable as the hands of a clock. People buy things for two reasons, and two reasons only: To obtain pleasure or avoid pain.
Posted in Blog Also tagged answers, archives, client, clients, daniel levis, drawing, environment, nature, project, source, time, toronto Leave a comment
Swipe of the Week Part 1
Can You Tell A Break-Even Ad From A Blockbuster? Dear Web Business-Builder, Ted Nicholas (pictured at left) is one the most successful and revered copywriters and information marketers alive today
Posted in Blog Also tagged article, blockbuster, business, corporation, daniel levis, income, internet, lawyer, personal, thoughts, total-package Leave a comment
The Human Brain: An Owner’s Manual
My 4 Most Savage Productivity-Killers And The Mental Tricks That Ramp Up My Productivity … Help Me Explode Through Creative Logjams … And Get Me Bigger Winners, More Often Dear Business-Builder, Have you ever had one of those weeks that kind of come with a theme attached? Well, last week was BRAIN week for me.
Posted in Blog Also tagged attention, career, client, copywriter, copywriting, daughter, depression, energy, industry, internet, professor, project Leave a comment
Private Plastic
You want to buy your favorite $150 bottle of single malt Scotch — but you don’t want your wife to find out. You go to pay the guy who just fixed your fence but find out he doesn’t have a bank account. He doesn’t want to pay a fee to a check cashing store
Posted in Blog Also tagged account, card, details, fbi, liberty, liberty-street, money, spending, transactions Leave a comment
Domain Trading for Fun and Profit
We’ve been talking with Marc Charles, creator of The China Wholesale Trader , about a new program for Early to Risers. It deals with domain trading for profit.
The Story of My Wife, and Red Fife …
Dear Web Business-Builder, For normal people, writing and speaking are a means of expressing their point of view. For you and me – on planet copywriting – we have an entirely different objective. We write to create an effect in people that compels them to want to purchase a product or service when we ask them to do so.
How to Tell if You’re a "Natural Born" Copywriter
Dear Business-Builder, A personal confession: I don’t just like being a copywriter. I also happen to like copywriters in general. As people, I mean.
Today’s Words That Work: Amanuensis
Today’s Words That Work : Amanuensis An amanuensis (uh-man-yoo-EN-sis) — from the Latin for “hand” — is a clerk, secretary, or scribe; a person employed to take dictation or copy manuscripts. Example (as used by Jay Parini in a New York Times review of Sophia Tolstoy: A Biography by Alexandra Popoff): “[Leo] Tolstoy depended heavily on his wife, not only to look after the expansive family and its property but to act as his amanuensis.
Posted in Blog Also tagged alexandra, from-the-latin, its-property, latin, manuscripts, person-employed, sophia-tolstoy, take-dictation, the-expansive Leave a comment
Online Sales Copy Worth Betting Real Money On
14 immutable, indisputable, ETERNAL rules for creating winning direct response copy (My advice: Print this one out and tape it to your monitor.
Posted in Blog Also tagged advertising, archives, clayton makepeace, client, freedom, house, internet, investment, kids, printing, reputation, sales, time, work Leave a comment
Falling in Love All Over Again … Thanks to the Late, Great David Ogilvy