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Tag Archives: total-package
Multivariate Testing Explained … For Dummies
Dear Business-Builder, I test constantly in an effort to boost my response rates. So it’s no wonder why some people have asked me about multivariate testing
Posted in Blog Also tagged archives, color, control, google-website, internet, michel fortin, price, results, time, variables, winning, words Leave a comment
The Second Most Powerful Word in Direct Marketing: The Magic of a Dollar
Dear Business-Builder, It’s common knowledge that “free” is the most powerful word – and the most irresistible offer – in direct marketing. But can you guess the second-most powerful word or phrase – and the second most irresistible offer
The Second Most Powerful Word in Direct Marketing: The Magic of a Dollar
Dear Business-Builder, It’s common knowledge that “free” is the most powerful word – and the most irresistible offer – in direct marketing.
Swipe of the Week Part 1
Can You Tell A Break-Even Ad From A Blockbuster? Dear Web Business-Builder, Ted Nicholas (pictured at left) is one the most successful and revered copywriters and information marketers alive today
Posted in Blog Also tagged article, blockbuster, business, corporation, daniel levis, income, internet, lawyer, personal, thoughts, wife Leave a comment
If Copy is King, Your Offer is Queen
The Simple Tweak to How You Start Your Promotions That Puts You Miles Ahead of Your Competition Dear Business-Builder, It’s one of the three most important factors to your success in direct response marketing. When you fail to get 100% clear on it before you write your first word of copy, you’re virtually guaranteeing yourself a one-way ticket to dismal response and lackluster sales. It’s your offer, of course
Posted in Blog Also tagged being-as-strong, copywriter, opinion, paul maxey, power, promotions, prospect, total, upon-the-power, week Leave a comment
Can I Have Your Money Puh-Leez?
Here’s how to master the art of nailing the sale! Hiya CopyStar, I’ve seen copy with a killer headline?… credibility up the whazoo?… and an intriguing story BOMB in the mail. Why? The copywriter made a fatal mistake: He never took the prospect by the hand and told him what to do to nail the sale! That used to be me
Posted in Blog Also tagged article, carline anglade-cole, copywriter, health, internal, internal-klenz, nail-the-sale, order, package, probiotic-advantage, sale, unique, usa Leave a comment
The Key Ingredient Nearly Every Marketer Underestimates
Dear Business-Builder, Of all the elements necessary for great sales copy, belief is the real secret to getting your prospect to buy.
Posted in Blog Also tagged 700-advertising, article, first-published, income, package, paul maxey, piling-on-proof, prospect, week Leave a comment
The Quickest, Surest Way to Leave Your Competition Sucking On Your Dust
Dear Business-Builder, Of all the things you do to get the sale, nothing equals the power of your headline to launch response through the roof. According to John Caples in his book, How to Make Your Advertising Make Money?… “If you can come up with a good headline, you are almost sure to have a good ad. But even the greatest writer can’t save an ad with a poor headline.” And Claude Hopkins said in Scientific Advertising?… “The entire return from an ad depends on attracting the right sort of readers.
Posted in Blog Also tagged archives, claude-hopkins, copywriter, health, highly-visceral, power, sale, victor Leave a comment
Is Your Promotion Dressed for Success?
Dear Business-Builder, It’s all about probability. With every action you take as a direct response marketer, your ultimate goal is to increase the probability of making the sale.
Posted in Blog Also tagged archives, copywriter, format, online-marketing, paul maxey, promotion, prospect, start, subject Leave a comment
When “Making Friends” Can Make You Serious Money