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Tag Archives: total-package
Twelve More Time-Tested Ways to Prove Every Promise You Make
Dear Business-Builder, A few weeks ago in this column, I described the six proof elements that “A”-list writers include in every ad or sales letter they write?… The six strategies that simply MUST be included in every promotion if you have any hope of achieving maximum response.
Web Bums, Beggars and Deadbeats
A rant. Dear Business-Builder, I’ve been Googling myself again?… Just to see what kind of scuttlebutt we’re getting on the web these days.
How to Prove Every Promise You Make
Six Time-Tested Proof Strategies Every Promotion Must Have to Tame Your Prospect’s Inner Skeptic Dear Business-Builder, Did you put enough proof in your last promotion? I’m willing to bet the answer is no.
Posted in Blog Also tagged archives, article, credibility, download-it-now, every-promotion, inner-skeptic, paul maxey, personal, product, prospect, total, veteran, week Leave a comment
The Dale Carnegie Rules of Marketing Your Business
Fellow Business Builder, Happy New Year! Hope you had a great break and are in massive implementation mode to kick your year off right. This was the first year in quite a few years we stayed home and let everyone come to us?… it was absolutely wonderful
Posted in Blog Also tagged advice, archives, business, calgary, clients, friends, marketing, people, presentations, small-business, troy white, white Leave a comment
Cheers
Here’s your SECOND holiday gift … to start your New Year off with a bang! Dear Business Builder, The New Year is officially here, and Clayton is getting back in the proverbial saddle after a much-needed break. But that doesn’t mean he isn’t thinking about you! In fact, he told me to give you a special gift to get your New Year off to a revenue-rocketing start.
Posted in Blog Also tagged archives, audio, business, copywriting, desktop, flash, gift, headlines, movie, pdf, proverbial, redhead, response, wendy makepeace Leave a comment
Boardroom Secrets: Mastering the Art of Information Marketing
Dear Business-Builder, Information is a multi-billion-dollar business.
Posted in Blog Also tagged archives, arthur, article, boardroom, book, career, copywriter, copywriters, paul maxey, personal, product, promotion, prospect, your-prospect Leave a comment
Falling in Love All Over Again … Thanks to the Late, Great David Ogilvy
Dear Business-Builder, A funny thing happened to me this past week. Amidst the deadlines … client meetings … and other chaos, I rediscovered how much I truly love direct response marketing.
Posted in Blog Also tagged archives, article, business, client, copywriter, len bailey, silver, simply-shoveled, wife Leave a comment
How to Lay the Foundation for a Multi-Million-Dollar Promotion
Dear Business-Builder, If you’re the typical writer or marketer, you avoid it like the plague. You not only find it boring and frustrating, but it’s your single greatest source of procrastination when beginning a project
Posted in Blog Also tagged archives, article, competition, dimensionalized, market, money, paul maxey, product, prospect, questions Leave a comment
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