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Tag Archives: facebook
Why Dominant-Emotion Copy Wins
Albert Lasker and John E. Kennedy revolutionized copywriting by introducing the concept of “reason-why” advertising. Their breakthrough was all about reasoning with a prospect just as a good live salesman would — presenting all the logical reasons why a product should be purchased.
The Ultimate Formula
“There are no traffic jams along the extra mile.” Roger Staubach The Ultimate Customer Formula By Noah St. John Customers are the lifeblood of your business
Heart vs. Head
What has come over us Limeys? We were always known as a pretty dull, phlegmatic bunch, compared to the excitable French, the fiery Spanish, and the sexy Italians
Posted in Blog Also tagged britain, business building, copywriting, drayton bird, industry, internet, london, marketing, microsoft, money, office, perfect-home, sexy, veteran Leave a comment
ETR Office Buzzes with Excitement
Whenever we start promoting our annual Info Marketing Bootcamp, the ETR office buzzes with excitement. One reason is because we look forward to seeing a few familiar faces. In fact, quite a few people come back to Bootcamp year after year.
Posted in Blog Also tagged daily issues, etr insider, food, friends, insider, internet, italian, life, marketing, power, street, traffic, winter Leave a comment
No Newsletter?
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” David Ogilvy What? No Newsletter? By Bob Bly There are a number of business models for making money on the Internet.
Posted in Blog Also tagged agora-model, daily issues, inspiration, internet, modern, perfect-home, prospects, time Leave a comment
Facebook Follies and a Bucket Load of Opportunities