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Tag Archives: archives
Do You Believe?
“The Triumph of Hope Over Experience” Dear Business-Builder, Without it, there would be no second marriages … no cheering crowds behind Hillary, Obama or John on the six o’clock news … and of course, no Las Vegas.
Posted in Blog Also tagged ability, article, bigger-winners, clayton makepeace, copywriting, editor, freelance writing, house, money, obama, prospect, shadow, thinking, world Leave a comment
Facebook Follies and a Bucket Load of Opportunities
Fellow Business Builder, It’s already halfway through January and it is looking to be a great year ahead! One thing I have been spending quite a bit of time with my clients is in their Facebook marketing. Not the fan pages and business pages. We love the power of the ads we run there?… and the results we get
Do You Make Your Marketing Decisions in a Vacuum?
Dear Web Business Builder, Any similarity between the characters in this article and actual electrical household implements is strictly coincidental. Furthermore, none of the aforementioned was harmed in any way during the preparation of this story?… Let’s suppose you’ve come up with a revolutionary new product. Let’s call it a Whoozit Dust and Dirt Destroyer, just for fun
Posted in Blog Also tagged audience, business, daniel levis, house, internet, marketing, party, statesman Leave a comment
Why Simple Writing Works Better
Dear Business-Builder, Someone once asked me?… Why I would, so often?… (At least in copy)?… Use so many?… One-line sentences?… And so many?… well?… of these things: “…” Of course, the above is exaggerated.
The Hangover Prayer
Dear Business-Builder, Back in the old days – when 99% of my business was creating direct mail promotions – it was a well-known fact that there are two crucial “hot points” for marketing every year: January and September. Why? Well, because these two months signal watershed events in our prospects’ lives
Posted in Blog Also tagged article, calendar, copywriting secrets, freelance writing, goals, holidays, ideas, life, summer Leave a comment
How to Prove Every Promise You Make
Six Time-Tested Proof Strategies Every Promotion Must Have to Tame Your Prospect’s Inner Skeptic Dear Business-Builder, Did you put enough proof in your last promotion? I’m willing to bet the answer is no.
Posted in Blog Also tagged article, credibility, download-it-now, every-promotion, inner-skeptic, paul maxey, personal, product, prospect, total, total-package, veteran, week Leave a comment
The Dale Carnegie Rules of Marketing Your Business
Fellow Business Builder, Happy New Year! Hope you had a great break and are in massive implementation mode to kick your year off right. This was the first year in quite a few years we stayed home and let everyone come to us?… it was absolutely wonderful
Posted in Blog Also tagged advice, business, calgary, clients, friends, marketing, people, presentations, small-business, total-package, troy white, white Leave a comment
“The Iceberg Principle” and Other Secrets of Affective Writing …
Dear Web Business Builder, One of the books on grandfather’s shelf when I was growing up was, The Short Stories, by Ernest Hemingway. I used to love reading The Killers, My Old Man , and The Battler especially. Over the holidays I dusted the old book off, read it cover to cover, and made a few notes… Hemingway started his career as a journalist, eventually translating much of what he learned from crusty old newspaper copy chiefs to the telling of short stories.
A Cash Cow Now That Will Feed You Income For Life
Dear Business-Builder, Today, I am going to give you a way to make a lot of money.
Posted in Blog Also tagged business, copywriter, financial, friends, income, michael masterson, opportunity, promotion, salary, strategy, street, time Leave a comment
Before you take the copywriting world by storm, there’s something you should know …