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Tag Archives: advertising
Dead Men Don’t Lie – Part 2
Dear Web Business-Builder, Welcome to part two of this interview with the Godfather of modern marketing, Claude Hopkins.
The “Golden Key” of Persuasion
Dear Marketing Top Gun, If you’re willing to use a little imagination, I will now place in your hand a golden key. Ready to play along? OK, vividly picture in your palm a large, gleaming, golden skeleton key
Posted in Blog Also tagged archives, bible, clients, gary bencivenga, movies, presidents, street, super-bowl Leave a comment
The “Golden Key” of Persuasion
Dear Marketing Top Gun, If you’re willing to use a little imagination, I will now place in your hand a golden key. Ready to play along
Posted in Blog Also tagged entertaining, holiday, images, lawyer, marriage, movies, night, presidents, seller, street, super-bowl Leave a comment
The “Golden Key” of Persuasion
Dear Marketing Top Gun, If you’re willing to use a little imagination, I will now place in your hand a golden key. Ready to play along
Dead Men Don’t Lie – Part 1
Dear Web Business-Builder, Are you sick, sore and tired of the crazy promises and hyped up lies that swirl around the copywriting and online marketing space? Make a gazillion dollars in your underwear?… push the easy button James, I’ll wait outside by the pool?… copy and paste this little snippet of code to your site and take the rest of the year off?… If the person pitching you is a living, breathing, human being, you’ve got to be very careful. But dead men don’t lie.
Posted in Blog Also tagged accounting, business, children, daniel levis, marketing, money, person, preacher, time, work Leave a comment
The 7 Key Differences Between Business to Business and Consumer Marketing
Dear Business-Builder, When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, “No problem. It doesn’t matter what the product is. You are selling to people
Posted in Blog Also tagged archives, bob bly, business, business-buyer, career, marketing, president, product, prospect, reader, shipping, total-package Leave a comment
The Most Sought After Wizard in the Advertising Business
His influence on the advertising industry was so remarkable that Advertising Age called him "one of the greatest creative minds in the advertising business" … Time Magazine called him "the most sought after wizard in the advertising business" … And if there was a Copywriter’s Hall of Fame, I have no doubt there would be a bronze statue of him displayed prominently in the foyer; right next to Caples, Schwartz, Hopkins, Reeves and every other genius that paved the way for today’s greats. I’m speaking, of course, of David Ogilvy. Frankly, if you’re a copywriter and don’t have a copy of "Ogilvy on Advertising" – coffee-stained, worn, wrinkled and dog-eared – on your bookshelf, you’ve probably been ripping off your clients.
Posted in Blog Also tagged archives, copywriter, direct-response, greatest, paul maxey, total-package, upon-the-same, week Leave a comment
Online Sales Copy Worth Betting Real Money On
14 immutable, indisputable, ETERNAL rules for creating winning direct response copy (My advice: Print this one out and tape it to your monitor.
Posted in Blog Also tagged archives, clayton makepeace, client, freedom, house, internet, investment, kids, printing, reputation, sales, time, wife, work Leave a comment
The Empty Restaurant
Entering the piazza, we saw that we had the choice of four restaurants: one that was very busy, two that were moderately busy, and one that had just one couple sitting at a table in the back. Which do you think we picked?
Posted in Blog Also tagged children, clients, daily issues, homes, management, price, proprietor, sales, time, video, waitress Leave a comment
Benefits or Bust: