Tag Archives: advertising

How to Be in the Top 5% of Your Industry

My friend, and consummate networker, Joe Polish, is about to show you the one thing you need to do in order to avoid being one of the 80% of new businesses that fail each year. But more importantly, you’ll also discover the one simple piece of advice you need to follow in the top 5% of your marketplace.
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Six Proven Methods to Evaluate a Business Opportunity

Today’s a big day. I’ve finally convinced ETR publisher Matt Smith to write an article, and his first attempt is fantastic.
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Happiness in Life: You Deserve It!

The degree of happiness you feel is the best measure of how well you are living your life and enjoying your relationships. If you don’t feel very happy now, you can learn how to be happier… and more fulfilled in everything you do. Everyone Is Different If 100 people went to a smorgasbord and each put food on their plate in the quantity and mix that was most pleasing to them, every plate would be different.
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Holiday Promotions Ideas You Can Take to the Bank

Fellow Business-Builders, Holiday shopping season is now in full swing … are you doing everything possible to make the last couple months of your year the best? Right now is when you need to be out there in front of your clients - showing them exactly why they should shop with you again. This is on top of your efforts to attract new clients.
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The Secret “Trigger Word” That Makes More of Your Prospects Say Yes Than Any Other Word in the English Language

Dear Marketing Top Gun, This Bullet is the companion of Bullet #9 , which described the awesome persuasive power of giving compelling "reasons why" in your direct marketing copy.
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TURBOCHARGE Your Sales Copy

How Business Owners and Marketing Execs Can Make Good Sales Copy Great … … And How "B" Copywriters Can Become "A" Writers In Four, Easy Lessons Dear Business-Builder, Just before I turned in for the evening, I got an e-mail from Adam, asking “What can a “B” writer do to become an “A” writer? Immediately, my brain went into overdrive
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Be Evil

Dear Web Business-Builder, Now, before you send me a bunch of hate mail for the headline to this article, realize that I put it up there just to catch your attention and to make a point. You see, this article is about the new moral judge of the world: Google.
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Benefits or Bust:

Target the Wrong Benefits and The Best Marketing Strategy Will Collapse Like a House of Cards! Dear Business-Builder, There’s no doubt that copywriters and marketers who create infomercials are some of the best in the business. After all, it’s nothing to drop a few million dollars on a 30-minute TV slot
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Dead Men Don’t Lie – Part 2

Dear Web Business-Builder, Welcome to part two of this interview with the Godfather of modern marketing, Claude Hopkins.
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The “Golden Key” of Persuasion

Dear Marketing Top Gun, If you’re willing to use a little imagination, I will now place in your hand a golden key. Ready to play along? OK, vividly picture in your palm a large, gleaming, golden skeleton key
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