How to create powerful brand copy…

Branding, for branding’s sake, is dumb… That’s the fundamental  perspective I come from, as a direct marketer. I’m not into brand-building.  I’m not into image advertising.  I believe that traditional “Madison Avenue”-style advertising is a complete waste of money....

My favorite tip from traffic expert Vince Reed

Last Friday, I shared my Battle Mastermind interview with Vince Reed… (If you haven’t watched the video yet, click here to get it.) I really like the format.  Vince goes “toe to toe” with his guest, trading blows…  Or, questions…  About how to get better business and...

5 ways to increase profits in any business…

Increasing profits in a business is simple… Not always easy.  But simple. There are a limited number of “levers” you can pull, on a consistent basis, that will increase profits. Some are short-term profit boosters that can have a negative impact on the long-term...

Make ONE benefit the star of your selling message…

The following came out of working with a copywriter to improve her copy… Fundamentally, she’s a good writer. But she was falling into the same trap many copywriters fall into. In fact, she was falling into the same trap I fell into many times early in my copywriting...

How to create “conspiracies” and then prove them right…

Now we’re getting into the ol’ sales voodoo… …  I had a reader ask me for a part two to an essay I was regretting pretty much as soon as I was writing it. Why? Well, over Thanksgiving, the family watched The Wizard of Oz.  And — spoiler alert — there’s a moment at the...

[Video Friday] Watch me battle a top Facebook expert…

Vince Reed is considered a top Facebook ads expert… With nearly 100,000 people following his work on Facebook, he’s clearly a force to be reckoned with. And through our mutual friend (and Breakthrough Marketing Secrets insider) Jeff Moore… Vince challenged me to be...

How to create a flood of customers, a lesson from a river…

The Mississippi River is a business genius… I know, it sounds crazy. But there’s a huge business lesson you can learn from the Mississippi River, that will lead you to become a much better marketer. I’ll explain in a moment, but first I have to give credit where...