Hack your productivity with Instant Influence

We all struggle with productivity… Dan Kennedy is notoriously productive.  Multiple client projects and consulting days per month.  Something like five newsletters every month.  Two huge annual conferences.  Other smaller training events.  Plus additional products and...

Instant Influence — the simple 6-step process

Why do you care about becoming more influential? In a moment, I’ll share the simple 6-step process behind Instant Influence. First though, I want to ask a question that might help you get more from it. What would it mean to you to increase your influence? What might...

The #1 Rule of Persuasion

Can I tell you where I FAIL at persuasion? Straight up: with my five-year-old daughter. And often, in parenting in general. I don’t say this because my kids are somehow bad or anything like that — they’re actually really good kids, being really good kids. I say I fail...

No B.S. Direct Marketing by Dan Kennedy [One Big Idea]

What’s the most important idea in Dan Kennedy’s No B.S. Direct Marketing book? Hint, it’s found in his 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses: Rule #1: There Will ALWAYS Be an Offer or Offers. Rule #2: There Will Be Reason to Respond...

The last objection you must overcome to make the sale…

I was on the phone with him, selling him an IT training package… This goes back a few years, when I worked for an IT training publisher in Oregon. You could tell he wanted to buy. He’d looked at other companies’ training, but was on the phone with me. He’d studied the...

Do this regularly to boost your copywriting skills

“How can I get better at copywriting, fast?” This is an incredibly common question.  Especially from newer copywriters who want to get into the paid-for-results direct response niches. After all, the better you get at generating response, the more you can make. So it...

Copywriting: when to research, outline, and write…

Today, I feel like a work in progress… That feeling comes, in part, from this question.  And how it relates to my weekly planning call for client work. In short, I’m not getting copy out as quickly as I’d love to. (I always have the most optimistic aspirations.) And...