I wrote my way up… [manifesting your desires by writing]

Let’s start with a quote… Here are a couple verses from the song “Hurricane,” in the musical Hamilton — and sung by Lin-Manuel Miranda as the character of Alexander Hamilton… — When I was seventeen a hurricane Destroyed my town I didn’t drown I couldn’t seem to die I...

The best way to sell books online…

This is a very specific question, but one that has many lessons in the answer… I got a question about how to sell books online. And even if you don’t sell books, it’s worth reading, because the lessons go far beyond a bunch of pages bound up with a cover. Remember,...

Easiest way to book calls with prospects…

Are you selling something worth buying? Let’s start there.  Because if you’re not selling crap, this will work for you. Here’s the thing.  Most people make selling too freaking difficult. It’s not that hard.  Yes, there are better and worse ways to sell any given...

The world’s greatest sales letter (that wasn’t)…

Once again, I’ve seen a reference to The Wall Street Journal’s “Two Young Men” letter by Martin Conroy… And, as usual, it’s cited as the most successful sales letter of all time. Which may or may not be true in the absolute sense. But there’s another seldom-told story...

Easily find ideas for your ads and content…

Your next big breakthrough is just one idea away… You’ve probably heard the stories.  A copywriter or marketer tests a new headline.  The new headline multiplies response.  Suddenly a loser becomes a winner, a winner becomes a breakaway hit. …  Or, alternately, the...

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