What most people get wrong about making money…

Let’s talk about what makes money come to you… The following is a post I’ve reprinted in Breakthrough Marketing Secrets from time to time.  It was only my fourth post ever written after starting these daily essays.  It’s also in the Appendix of The Copywriter’s Guide...

Showing up to play vs. showing up to win

“Are you going to show up to play, or are you going to show up to win?” Gary Bencivenga became the world’s greatest living copywriter based on this example. I become a different person every time I step on the ice in hockey gear, based on this principle. I use this...

The power of “Deep Work”

I shouldn’t admit this… I’ve been putting off a client project. Not so much putting it off, as giving it too little time each day. An hour here, an hour there. And no real progress is made. Yes, I’ve refined the lead.  Yes, I’ve developed the narrative.  Yes, I’ve...

How to tell if you’re making a great offer…

The first thing you have to figure out in any business is your offer… I don’t care if you just want to sell your freelance services and create a “work from home or anywhere” lifestyle for yourself… Or, if you want to build a multi-billion-dollar company. No matter how...

Who your prospect is, on the inside…

Let’s talk about ego, and what that has to do with your selling process… We all wear masks.  As marketers, our goal is to sell to the mask, as well as the person hiding behind it. I’ll explain. You, me, and everybody else has a practically unlimited number of...

Are you a marketing nerd?

Marketing nerds of the world unite! I was challenged today. I was challenged to make sure I was being as crystal clear as possible on WHO I serve through Breakthrough Marketing Secrets. This Video Friday issue is all about that. Here’s the video: Yours for bigger...

The secret to generating passive income…

Everybody wants passive income… I love direct marketing. Because it’s the ultimate study in human psychology.  If you want to peer into how human minds think, you need to look at their behavior “in the wild.” Contrast that with academic psychology.  In academics, you...