Monthly Archives: May 2011

Today’s Words That Work: Absolve

To absolve (ab-ZOLV) – from the Latin for “to loosen” – is to free from guilt or blame; to set free or release, as from some duty, obligation, or responsibility. Example (as used by Daniel Levis today): ” When you give [your readers] an enemy to blame, you are essentially feeding their compulsion to be right.
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How to Sell to People Who Don’t Want to Be Sold

There comes a time in virtually every market when the buying public becomes quite sophisticated. These consumers have tried all kinds of things and none of them have performed as claimed. New information and new choices are never more than a mouse click away for them.
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Today’s Words That Work: Serendipity

Serendipity (ser-un-DIP-ih-tee) – from a Persian fairy tale titled The Three Princes of Serendip – is good luck; an aptitude for making fortunate discoveries by accident.
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The Worst Mistake I Ever Made

I hope what happened to my Internet marketing business recently never happens to yours… One morning, I clicked onto one of my five dozen or so product-specific micro-sites… only to find it gone! I quickly clicked on my other micro-sites. All gone.
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The Language Perfectionist: The Sense of Sense

Can you spot anything wrong with these sentences, found online? “A rich mixture of ylang-ylang and palmarosa essential oils creates a sensual aroma.” “Soulful Situations is a sensual sound experience that offers soul, jazz, R&B and beyond.” Article Title: “Heightening the Sensual Experience of a Well-Designed Landscape” In all of the above cases, sensual should be sensuous . Why
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Living Without Limits

The starting point of great success and achievement has always been the same.
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Today’s Words That Work: Soporific

A soporific (sop-uh-RIF-ik) – from the Latin – is something that causes sleep. Example (as used by Dr.
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A Guaranteed Way to Grow Your Online Business

“How do I get more traffic to my website?” That’s one of the most common questions I get from aspiring Internet entrepreneurs, as well as seasoned online professionals. And with good reason
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How to Make Sure Your E-Mails Get Opened

Elvis stands at the front of the stage… He flicks his hair back, jiggles his hips, and asks the audience (mostly made up of screaming girls)… “Who wants to come up here with me for a slow dance, u-huh?” The crowd goes wild, everyone screaming for Elvis to “Pick me, pick me!” That crowd is like your inbox. Every e-mail
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10 Simple Steps to Creating Effective Web Video

Does the prospect of creating Web video fill you with fear? If you’ve never done it before, it can certainly seem overwhelming
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