Monthly Archives: April 2011

Today’s Words That Work: Reify

To reify (REE-uh-fie) – from the Latin – means to convert into or regard as a concrete thing. Example (as used by Paul Donnelly in The New York Times): “There is a reifying dynamic in a capital [punishment] trial
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Hi Everyone

Hi Everyone, I love the article by John Forde entitled “How to Turn Your Pile of Research Into a Seamless Promotional Package.” It is a great take-home lesson. Does ETR stand for Enjoy the Ride? …because it makes life’s adventure blissful and enjoyable.
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Today’s Words That Work: Concinnity

Concinnity (kun-SIN-uh-tee) – from the Latin for “well put together” – is a literary term. It refers to harmony in the arrangement of the parts of a work with respect to the whole.
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Above All, Discretion

There’s no question that some fans felt cheated when they found out that Major League Baseball players have been using performance-enhancing substances for years. It appears, however, that they are in the minority
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The Most Powerful Writing Technique Ever A Super-Simple Way to Make Your Writing More Persuasive

It appears, the scientists say, that our brains are hardwired to trust simpler things. This makes complete sense, if you think about it.
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“Keep up the good work”

Hi Michael, I just want you to know that I appreciate your teaching style and your message. I’ve been listening to some of your tapes, read your messages and am genuinely happy that you’re out spreading your wisdom.
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Don’t Dream of the Future – Make It

Biding your time until your "dream" job falls in your lap is a recipe for disappointment.
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Today’s Words That Work: Sapid

Something that’s sapid (SAP-id) – from the Latin for “savory” – has a strong, pleasant flavor. Example (as used by James Villas in Town & Country magazine): “I’ve raved about the elegant and earthy lobster-and-truffle sausage, the sapid sea bass with coarse salt poached in lobster oil, and the indescribably complex and delectable ballottine of lamb
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“Beautiful article”

“What a beautiful article by Alex Green. I have a loaded mailbox and almost deleted this
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The Mistake That Almost Killed Some of the World’s Biggest Brands

Firms that spend more money on discounting than advertising are far less profitable than those that spend more on advertising than discounting.
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