Monthly Archives: March 2011

Wednesday, 10:36pm Reno, NV “ To the moon, Alice! ” (Ralph Kramden) Howdy… I’m recycling a post from a little while back, because it’s on a subject that can never be discussed too many times… … especially when it’s important that you establish a real, visceral connection with people to make your business work. In fact, what I’m bring up here is much more critical to creating effective advertising than many of the obvious things people tend to focus on (like “long copy versus shot copy”, or how to test offers). Listen : If you understand how to use the powerful tool explained below… … you can screw up almost every other part of creating your ad (or video, or website, or email, or whatever you’re using to get your story across)… and still crush it with results