Monthly Archives: January 2011

Before you take the copywriting world by storm, there’s something you should know …

Dear Business-Builder, Pursuing a copywriting career is NOT a get-rich-quick scheme. It can, however, be the single best idea you ever had. So whatever you do, do NOT be discouraged.
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A Must for Your Marketing Arsenal

When it comes to running an online business, most entrepreneurs do it with a website full of text — interesting/useful information combined with ad copy. But as we’ve seen recently, video is coming of age online. And it can be a great way to: Provide your customers with great content (in a way most of your competitors do not) Speed up the process of getting prospects to know, like, and trust you (which is an essential part of marketing online) Generate leads And, of course, sell your products Check out Gary Vaynerchuk’s tv.winelibrary.com to see an extremely successful example of how it’s done
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Today’s Words That Work: Idiosyncratic

Idiosyncratic  (id-ee-oh-sin-KRAT-ik) — from the Greek — refers to a characteristic, habit, or mannerism that is peculiar to an individual.
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How to Get a Good Job Now… Even If You Are Fresh Out of College

Liam O’Reilly, a recent graduate from the University of Maryland, told The New York Times that he had applied to 50 employers — to be a paralegal, a researcher for a policy organization, an administrative assistant — got a few interviews and no offers.
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Twelve More Time-Tested Ways to Prove Every Promise You Make

Dear Business-Builder, A few weeks ago in this column, I described the six proof elements that “A”-list writers include in every ad or sales letter they write?… The six strategies that simply MUST be included in every promotion if you have any hope of achieving maximum response.
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The Language Perfectionist: What Hath Wrought Wreaked?

I found the following three sentences via online search.
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Oil and Gas Profit Play

Yesterday, I told you that there is a class of investments that can produce gains that far exceed their risk level. I gave, as an example, Chevron and Exxon, which returned, respectively, an annual average of 19.9% and 10% over the last decade.
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The Rest Of Your Freakin’ Life, Redux

Thursday, 2:39pm Reno, NV “ Hey, you bastards, I’m still here! ” (Steve McQueen as Papillon, floating away to freedom…) Howdy… I’m re-publishing, below, a portion of one of the more influential posts I’ve ever put on this blog.
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Simple Rules For a Successful Year of Marketing

Fellow Business Builder, Gulp – one month down. 1/12 of the year is near gone?… are you 1/12 of the way to reaching all your goals? The days and weeks fly by so fast, it sometimes feels like you are moving faster backwards than forward
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Today’s Words That Work: Concatenation

Concatenation  (kon-kat-n-AY-shun) — from the Latin for “to link together” — is a series of interconnected or interdependent things or events.
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