Archives
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
Monthly Archives: December 2010
Who Do You Trust?
Friday, 3:33 pm Reno, NV “ When the world is a monster, ’bout to swallow you whole… ” (R.E.M., Can’t Get There From Here ) Howdy… Quick post today (I promise). It’s about a HUGE freakin’ disaster lurking behind many entrepreneurs right now… … like a snarly ugly googly-eyed monster sneaking up on your ass with fangs bared and claws clutching
Posted in Blog Tagged business, career, copywriting, family, first step in business, john carlton, life changes, marketing, rewards, salesmanship, seminars and workshops, world Leave a comment
No Strings Attached!
A 10-Step Process for Eliminating One of Your Prospect’s Biggest Barriers to Buying Dear Business-Builder, Guarantee. Promise. Risk reversal
Posted in Blog Tagged archives, article, copywriter, guarantee, investing, money, product, prospect, risk, space, style, week, your-guarantee Leave a comment
My Tae Kwon Do Black Belt and the Zen of Success
Fellow Business-Builders, My name is Troy, and I’m a junkie?… a martial arts junkie. In the past eleven years of my life, I have been involved in one form of martial arts or another.
Posted in Blog Tagged article, black, black-belts, business, dallas, game, love, martial-arts, time, white Leave a comment
Art of The Copywriting Interview …
In this issue: How to use interviews to improve your copy?… How to dig for ultimate benefits and emotional hot buttons?… A case study in possibilities: 1 feature, 7 ultimate benefits?… And more! Dear Web Business Builder, Human nature is universal. In many ways it’s as predictable as the hands of a clock. People buy things for two reasons, and two reasons only: To obtain pleasure or avoid pain.
Posted in Blog Tagged answers, archives, client, clients, daniel levis, drawing, environment, nature, project, source, time, toronto, wife Leave a comment
7 Easy Ways to Get More From Writers
Dear Business-Builder, What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one but seven easy ways to guarantee a quality result, in today’s issue.
Posted in Blog Tagged career, client, copywriter, france, john forde, london, marketing, phone, sales Leave a comment
7 Easy Ways to Get More From Writers
Dear Business-Builder, What’s the single best way to make sure you get what you want out of the writers you’ll hire? I’ll give you not just one but seven easy ways to guarantee a quality result, in today’s issue.
Posted in Blog Tagged article, career, chicago, copywriter, freedom, marketing, paris, sales Leave a comment
You Ask I Answer
Dear Business-Builder, This week I thought I would answer a few of the questions you’ve been asking me most often through The Total Package’s feedback box – like?… “How do I Know When I’ve Written ENOUGH?” Q: “I see different styles of websites from the long-copy style to shorter copy like Amazon. How do you know which is the best one to use? “For instance if you are selling team-building services to local government agencies and not-for-profit organizations should the website be structured differently than someone selling e-books on how to be a great copywriter?” A: Hmmm?… OK, so let’s think about this for a moment?… Why do people go to Amazon.com
Posted in Blog Tagged britney-spears, business, clayton makepeace, clients, copywriter, intelligence, interview, money, sales Leave a comment
Mind Games: Mental Tools for Surviving Success
Dear Business-Builder, Yes – I did mean to say “surviving” success. You see, in my experience there really is no “downtime” as a freelance copywriter. You’re either writing copy, reading about how to write better copy or thinking about writing copy.
Posted in Blog Tagged ability, archives, article, brain, centerpointe, client, copywriter, daily, learning, marketing, mind, paul maxey, thoughts, week Leave a comment
Cat Poop Coffee, Holy Crap Cereal … Wacky Marketing That Works
Fellow Business-Builders, Sometimes you just have to look to the most unusual of places for interesting marketing ideas to help build your business. A couple quick examples show why stories are so important to build into your marketing: A young couple from Canada had developed a very healthy cereal with a combination of chia, hulled hemp seeds, buckwheat, apples, cranberries, raisins and cinnamon.
Posted in Blog Tagged business, coffee, love, marketing, new-year, signature, small-business, troy white Leave a comment
What’s Working Best NOW