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Monthly Archives: December 2010
Top 10 Secrets To Make 2011 Your Best Year Ever (All Of Which You’re Currently Ignoring Or Screwing Up)
Thursday, 4:51pm Reno, NV “I’ll have what she’s having…” (When Harry Met Sally) Howdy… I figured I’d end the year in a ball of fire, and just lay it out for you here. If you tried, really really hard, and weren’t successful last year… … it was probably mostly your own damn fault.
Posted in Blog Tagged business, cards, coaching, first step in business, hotel, life lessons, salesmanship, writers Leave a comment
The four-trillion-dollar market you cannot ignore
In this issue: How to immediately double your sales to women entrepreneurs?… Increasing your odds of a sale by 700%?… The #1 thing women buyers look for in your business that most men completely ignore?… And Much More! Fellow Business Builder, Happy New Year! In celebration of International Women’s Day coming again in March, let’s talk about women. More specifically ?… selling to women
What is Your Magnificent Obsession?
In this issue: Food for thought as you plan the year ahead?… Why success is not so much a question of knowledge and skills and tools, as it is a question of courage, and conviction, and faith?… The secret weapon behind one of the world’s most profitable and successful businesses?… Plus more! Dear Web Business Builder, There’s something about this time of year that has the effect of refocusing our attention on our business goals, and planning our actions for the year ahead. For most of us, that means identifying the skills, training, and tools we’ll need, and how we’ll acquire them. We assume that if we learn new business skills, we’ll be able to apply them profitably.
How to Hook (More) Copywriting Prospects
Dear Business-Builder, The other day I was asked a question I hear all too often: “How do I distinguish myself from other copywriters?” To find the answer, look to one of the most effective and frequently used copywriting and marketing tools.
Posted in Blog Tagged client, language, perception, project, reader, sales, teacher, voice, weight-loss, words Leave a comment
Ho, Ho, HO!
I have a special holiday gift for you … and you’re gonna LOVE it! Dear Business Builder, It’s the actual audio of an interview I did a while back for my EasyWriters Marketing Club with legendary copywriter/entrepreneur JOSEPH SUGARMAN! While the club is no longer around, this interview is timeless and remains one of my all-time favorites. So I’ve decided to pass it along to you.
Posted in Blog Tagged article, business, copywriting, easywriters, editor, holidays, love, total Leave a comment
Falling in Love All Over Again … Thanks to the Late, Great David Ogilvy
Dear Business-Builder, A funny thing happened to me this past week. Amidst the deadlines … client meetings … and other chaos, I rediscovered how much I truly love direct response marketing.
Posted in Blog Tagged archives, article, business, client, copywriter, len bailey, silver, simply-shoveled, total-package, wife Leave a comment
Million-dollar business-building ideas … From a pizza joint?
Fellow Business-Builders, Happy Holidays! This week I want to share an article I first sent to my regular newsletter list.? Usually I write a post exclusively for The Total Package , but this article got some great feedback so I am including it here, and expanding on it with further ideas.? First thing that’s important: ? I am always on the lookout for unusual marketing ideas people are using to promote their business.? Many times I see these wacky marketing ideas offline, and they can easily be applied online. To me, the opportunity offline is great if done right. There is very little competition (decent competition) in the physical mail space … now compare that with your prospect’s e-mail inbox! To you, this means the difference between 230 e-mails to compete with … or one or two other envelopes in the mail box
Posted in Blog Tagged archives, article, attention, business, business building, flour, holidays, image, marketing, pizza, signature, small-business, statistics Leave a comment
How to Make 2011 Your Best Year Ever …
Dear Web Business Builder, A new year is upon us?… a time of reflection, renewal, and goal setting … Over the next six weeks or so, more self-help books will be sold that at any other time of the year. Resolutions will be made?… new leaves turned?… and millions of people the world over will discover (or rediscover, many for the thirteenth time) the secrets of achievement, manifestation, and true happiness – thanks to the power of positive thinking and purposeful living. Change will be in the air?… and for a few weeks after the New Year, all manner of neural gyrations will ensue?… Out of shape dudes and dudettes will be busily visualizing how trim and sexy they’ll look having shed x pounds by x date?… … The materially ambitious will be frantically delegating ?to document the specific details of the new car, house, or vacation of their dreams?… pictures collected and pasted into little “dream books” … …The lonely will be describing their ideal mate on 3?5 flash cards and pulling them out of their purses and wallets to read three times a day?… … And entrepreneurs will be reciting power affirmations to keep them on track and moving diligently toward their new revenue and profit goals for the year ahead
Sell More Prospects With a “Secondary Promise”
Dear Business-Builder, “Promise, large promise, is the soul of an advertisement,” wrote Samuel Johnson. Today we know he was right: to break through the clutter and generate a profitable response, direct marketing must make a big promise
Posted in Blog Tagged article, bob bly, easily-increase, headline, jordan, price, princess, product, promise, proof, secondary-promise, treatment Leave a comment
Boardroom Secrets: Mastering the Art of Information Marketing